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The Milan Movie Seat has been in the lineup for years as one of our best selling movie seats. It offers a nice tall back for complete head support along with a contoured back for excellent lumbar support.

This model has a pleated central body fountain pattern and a squared off back. It is a transitional style that would look great in most dedicated theater environments. The Milan offers a smooth and silent gravity lift seat bottom mechanism which makes getting in and out of the seat extremely easy. 

This model offers the choice between a fixed seat back, a rocking seat back and a swing seat back. A fixed back means that the seat back does not  move, a rocking seat back means the seat back moves back and forth in an arc movement, and a swing seat back moves back and forth similar to the movement of a pendulum, but extremely smooth and effortless.

Options for this model include stationary or flip up armrests along with a self skin or an upholstered armrest pad. Optional cupholders at the end of each arm are also available. 

The milan comes backed with a solid 5 year warranty and made to last for years to come in both residential and heavy use commercial settings. You can upholster this model in hundreds of colors in a large selection of fabrics and other coverings.

Note: For single seats and rows of 2 please contact us for pricing. Need more than 9 seats per row? Not a problem, please call us for details.


Our movie seats are designed and manufactured in North America and are used in both large commercial applications and residential settings. The seats are constructed using the best materials and pass all technical tests, technical bulletins and requirements in the US.


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Looks Great in our School

"Our school theater has never looked better. Best price on the market through all our research. The staff and students are very pleased with our new seating. Thank you Theater Seat Store."

By Principal Janice Thomly from Austin, TX

Great Compliment for Large Screen

"I use these chairs in my movie room with my 70" large screen. The chairs are the perfect size. The fabric is exceptional quality and a fabulous color. The service at is second to none. From the start to end their process is exceptional."

By Barry N. from Greenville, SC

Prices Are Untouchable

"Very reasonable price on their Potenza chair. We really have grown to love our chairs."

By Frank G. from Boston, MA

Love These Seats

"Excellent quality, excellent price!"

By Kate Greene from Little Rock, AR


"High luxury at its finest. Feels like a real seat you would sit in at a big theater. We purchased 2 rows of 4 seats. The fabric is high quality. We have had ours steam cleaned once because our son spilled some juice on one of the chairs. The fabric cleaned up just like new."

By James Oxford from Fairfield, CT

Great Chairs, Great Service

"We absolutely love these chairs! They are so rich looking and very comfortable. The perfect addition to our overall theater look. The sales rep. I dealt with was very helpful and accommodating, and delivery was exactly as promised. Well done Theater Seat Store!"

By MR JP from Tucson, AZ

Flip Up Arms

"We love the flip up arms and the comfort of these seats - very satisfied."

By Monek from Missouri City, TX

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The Potenza



List Price $699.00

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Upholstery and Finish

Choose from a large selection of Sherpa & Shire fabrics, faux leather, velvet and natural leather in hundreds of colors. 

Sherpa & Shire have been the hallmarks of durability and cleanability since their inception. These fabrics were cited by Interior Design Magazine for their longevity as the best of the past 25 years. Nearly impervious to damage, Sherpa & Shire stand the test of time.

Sherpa & Shire fabrics consist of 100% Polyolefin with an acrylic backing. They perform to commercial furniture manufacturing standards and pass all applicable testing by the Association of Contract Textiles (ACT).


Quality Commercial Grade Quality
Curio Type
Heat Settings
Power Source
Heats Room Size
Energy Efficiency
Remote Control
Upholstery Sherpa & Shire Fabrics, Faux Leather, Velvet or Top Grain Leather
Material Type
Wood Type
Veneer Type
Wood Inlays
Color Many Colors Available
Wood Finish Color
Metal Finish Color
Drawer Construction
Drawer Glides
Drawer Interiors
Dust Proof Drawers
Adjustable Shelving
Self Closing Drawers
Hidden Drawers
Jewelry Trays
Touch Lighting
Locking Mechanism
Locking Cabinets
Door Mechanism
Wire Management
Power Management
TV Opening Size
Door Fronts
Recline Mechanism
Recline Options
Size Standard Sized
Seat Back Height 40.5"
Seating Area Width 21, 22, 23, or 24 Inches
Arm Style Lift Up or Stationary Arms
Seat Back Style Fixed, Swing, or Rocker Seat Backs
Tray Tables Optional Removable Swivel Tray Table
Cupholders Optional Cupholders Available
Lighted Baserail
Massage or Heat
Wall Hugger
Seats Per Row
Frame Construction
Leg Finish
Bulb Wattage
Bulbs Included
Socket Size
Number of Sockets
Power Cord Style
Power Cord Length
Power Switch
Shade Diameter
Shade Height
Shade or Fixture Color
Ceiling Plate Diameter
Assembly Unassembled
Warranty (Summary) Limited Lifetime Performance Warranty on Fabric | 5 Year Limited Warranty on Frame, Foam & Moving Parts
Full Warranty
Paint Electrostatic Applied Powder Coated Finish
Outter Back Concave High Impact Injection Molded Textured Polypropylene
Inner Back Ergonomically Ribbed Injection Molded Polypropylene
Steel Structure Rectangular Steel Tube Framing Designed for Intense Use
Mechanisms Patented Automatic Self Rising Seat with a Gravity Lift Silent Mechanism
Test Specifications Exceeds California TB-117, California TB-133, ASTM F-851
Seating Type Gravity Lift Seat Bottom Mechanism

Mattress Details



Width Depth Height
1 Seat 30 31.75 40.5
Row of 2 Seats 54 31.75 40.5
Row of 3 Seats 78 31.75 40.5
Row of 4 Seats 102 31.75 40.5
Row of 5 Seats 126 31.75 40.5
Row of 6 Seats 150 31.75 40.5
Row of 7 Seats 174 31.75 40.5
Row of 8 Seats 198 31.75 40.5
Row of 9 Seats 222 31.75 40.5
Row of 10 Seats 246 31.75 40.5

The standard seat width is 24 inches, the arm height is 23.5 inches and the seat height is 18.25 inches.

The 24 inch width of the seat is measured from the center lines of the armrests. To calculate the width of a row, multiply the number of seats by the width, then add 6 inches.

This model offers a choice between a 22 inch, 23 inch or 24 inch seat width.